If you're involved in legacy fundraising at a charity, we can help you encourage more of your supporters to include your cause in their wills.
The opportunity of legacy giving
Legacy gifts are transformational for charities:
- They typically represent much larger donations than regular giving
- They cost the donor nothing during their lifetime
- They create a lasting connection between the donor and your cause
- They're often the largest gift a charity receives
Barriers to legacy giving
Research shows that many people would leave gifts to charity if they could easily:
- Make or update a will affordably
- Trust the process would be handled professionally
- Include charities without complicated legal work
- Ensure their family is still provided for
Our service removes these barriers.
How we work with charities
- Custom landing pages: Branded will-making pages for your supporters
- Easy charity inclusion: Your charity pre-loaded for selection
- Marketing support: Materials to promote legacy giving
- Reporting: Track pledged gifts (with consent)
- Training: Help your team understand the will-making process
Get in touch
We'd love to explore how we can support your legacy fundraising programme. Contact us to discuss partnership opportunities.
